![]() ![]() Hootsuite, a leading social media platform, visualises this flow of users as below: The goal, as with any form of marketing, is to drive reach and messaging that evokes an engaging message.īy increasing your number of impressions on content that is engaging, you can drive then the number of engagements, which creates more clicks, which generates more leads. Starting with these three metrics, we can see a pipeline establishing already. A click may involve a clicked link, which could lead to a website visit, and generates a warm lead for business. Clicks – clicks are a form of engagement, but may go beyond simple clicks on the post.Engagements are a key indicator of successful content, as the user has been interested or driven enough to interact. They do not need to like or comment, an engagement could be a little as clicking on the image itself. Engagements – an engagement is thereafter when an individual goes beyond viewing a post. ![]() Impressions are an indication of Brand Awareness, and can be effective in measuring how many people are encountering your organisation on social. They may not have clicked on the content – but they’ve seen it. At some point in time, your post has appeared and dominated the full screen of a Facebook users’ device. Impressions – put simply, and impression is a singular view of your specific post.What’s the difference between an engagement and an impression? Which one matters more? You might have Googled an impression, and still be a bit confused. Impressions, engagements, clicks, retweets, likes, shares, comments, replies, engagement rates – what does it all mean? And what really matters when creating and gauging the success of content? The “Social Media lingo”īefore looking in to analytics, it’s important to know what each term means. Then you have to create the ads (or find someone to create them for you), optimise, reflect and monitor your performance. Moreover, determining what channel is best for you, and where to run ads can be a challenge. Often, even the savviest marketers struggle to understand the difference between Impressions, Engagements, and Clicks.
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